Having knowledge and experience about search engine optimization doesn’t really mean it’s going to be very easy for you to build your own company. There are still a lot of things that you have to consider, though possessing the skills will give you a good head start.
What will be your greatest challenge?
One of the greatest obstacles that you may have to face once you start building your own SEO company is how to prove to your targeted clients that you are It. Basically, the idea is the same as when you’re building a brick-and-mortar business. However, since you are going to create an SEO firm, you have to bank on your credibility, which, at the start, is marked zero. First of all, you may not likely show up on the first few pages of search engines. Second, you don’t have that much history and portfolio that you can showcase to your future clients. Most of all, you’re still trying to amass as much traffic as you can and boost your site’s rankings through your articles—not to mention that your site itself requires valuable content.
Yet if there’s a will, there will always be a way. And if others are able to rise above these challenges and manage one of the most successful ones in the World Wide Web today, then definitely, you have the capacity to do it too.
How do you start everything?
In everything the start will always be the hardest. But with these tips, the process of building your own brand name, getting recognized by your targeted customers, and reaping the profits that you’ve always dreamed of will be a lot faster.
1. Make sure that you’re financially, emotionally, and physically ready. Setting up a business is not for the faint-hearted even if you think you’ve already mastered the art of SEO. As a matter of fact, it’s advisable to not expect any profit at the first month. Nevertheless, if you just keep your eyes on your goal, you will be greatly rewarded.
2. Join SEO competitions. Portfolios will only work for you if you drive the right people to your site or they know about your existence. Hence, your first objective should be how you can capture their attention. One of the most effective but often overlooked strategies is joining competitions.
Today, there are numerous SEO competitions (e.g Busby SEO Challenge )that are being sponsored by an individual or an organization. The prizes can also range from few hundred dollars to even a brand-new car or thousands of cash. Definitely, it will be such a treat if you can win at least one of them. It would mean instant publicity for you and your company, along with the fact that you can gain fabulous prizes. However, more than that, your main concentration is to pique the interest of others and build your own network. If you don’t win, you can at least study the works of the winners, which will absolutely make you a much better SEO specialist and manager.
3. Participate in conferences. Even if you’re going to spend majority of your time in front of the PC and in the Internet, you still need to get out of your chair and promote your business. If there are no competitions, you can search for conferences that can teach you new techniques, standards, and rules in search engine optimization. This is advantageous if you want to build your reputation as a true-blue expert in your chosen field, as it pays to be updated with the latest trends. Moreover, you can have more time to interact with the veterans, giving you the opportunity to look for someone who can act as your mentor. Most of all, it’s highly likely that you can find at least one future client in these events. Normally, they are also out there, scouting for even new talents to do business with.
4. Promote and promote. Competition can be real tough once you’re in an SEO company. It seems like anyone who has at least a basic knowledge of it is willing to venture into the same kind of business too. Furthermore, if you’re starting out, you know that you’re going up against well-known SEO firms.
You can, however, minimize the gap between you and these giant firms by continuously promoting yourself. Besides link development, you also need to write some press releases about you. There are hundreds of press release wires in the Internet, which don’t charge you for every submission. You can also communicate with webmasters of related niche, such as those web designers. You may offer to write them an article or optimize some of their pages, with the guarantee that they will promote your SEO company.
With sheer determination, a dose of creativity, and amazing skill in SEO and business management, it wouldn’t take you very long before your company becomes one of the most trusted.