eCommerce websites can easily get a lot of visitors if you can properly optimise the website for both search engines as well as the visitors. You can never isolate user experience from search engine optimisation. Today, they work as complimentary to each other.
Ensuring better user experience is important since search engines like Google are giving preference to user experience and they have started using it as a parameter to determine search engine ranking of websites. They mean business and whoever can offer better user experience would get better ranking in the search result pages.
Creating a user friendly interface:
Undoubtedly, this is the very first step to run a successful eCommerce website. Normally eCommerce websites have thousands of dynamically created pages and content management become tough.
You must group different products under proper and specific category. You can create static pages as landing pages for each product category. This would also help you a lot to optimise the content for specific primary keywords. Here we must say that proper grouping of primary keywords are also as important as the category grouping. This will definitely make your life easier and your visitors will find what they are looking for.
Install a good internal search engine with different verticals so that visitors can easily find what they are looking. But try to make the process as simple as possible depending on your target market’s background. And you must remember here that the same person may act differently while visiting a social networking website and an eCommerce site. Thus you must be critical in implementing any interface.
Search engine optimisation of an eCommerce website for better ranking?
The best thing about eCommerce website is that you may create thousands of pages. In most of the cases, the product name itself would fetch you a lot of website. And in most of the cases they are your target audience or prospective customer who wants to buy the product or may buy the product in future.
As the very first step of optimisation, do not reproduce the content provided by a manufacturer. Rewrite the whole content in a user friendly way. It is always better to add a ‘Features’ section to highlight the best features of the product.
eCommerce websites are always rich in images – you must use proper alt tags and title tags for those images. You can also use captions under every image where you can easily put some key words. You can also think about image mapping.
Do not forget to use keywords in page title, Meta tags, H1, H2 tags and other important locations.
Create and submit a XML sitemap in Google.
These are some primary considerations. You should also follow other search engine optimisation best practices. You can also contact a good SEO company to market your website.