Keywords for website optimization are frequently adapted on Pay per Click Advertising. But what if you can’t shell out the big bucks to compete with bidders and advertisers when it comes to a profitable position in search Google and Yahoo? This is where the opportunity to invest your efforts on on-page optimization comes in. You can even use PPC keyword tools to help you generate natural search engine rankings.
Now, of course, keywords will always be keywords no matter how you use them. But there are keyword research tools out there that offer keywords and information that can be valuable whether you’re an advertiser or a small business owner.
Advertisers take into account keyword data before bidding on a particular keyword, using KeywordSpy for example, you can collect profitable keywords with good statistics and instead of joining the bidding war; you can use those specific keywords and optimize them on your website’s content without costing you so much.
When you’ve gathered enough marketable keywords, you can apply them to your website by creating a good copy that will attract the search engines and ultimately, customers.
It’s all a matter of having a balance between quality and quantity. Have the right quality of keywords by gathering marketable phrases that is highly related to your business. At the same time, you don’t have to use too much keywords within your content to prevent over-stuffing your webpage.
Allocate the keywords you have gathered within your content in an even and sound fashion. Don’t just insert them in for the sake of including them. You might interest search engines to index your site but it becomes a nuisance to possible customers that might be turned off by the grammatical errors.
If you find it hard to work around strings of keywords, you can always use punctuation marks in between them. That won’t affect too much when search engines index your website.
A typical web copy has about 200 to 300 words. There are quite a few people who would be willing to waste their time with a webpage full of words and keywords being repeated over and over again. If you have found a lot of great keywords for your website you can divide discussing them in different pages and include the really important ones in your homepage.
If you can’t use up all your keywords as part of your text content, you can also include them as navigational links for your other pages, that way, you are also letting the search engines know that there are other relevant pages within your site through the anchor texts you have placed.
When you’re done, keep in mind to update your site’s content frequently. Search engines see this as your way of providing fresher information from time to time which is also another thing they consider when it comes to indexing websites.