In this cost-cutting age companies are finding it very tough to release their money. All the businesses are badly effected by the recession and companies are trying to follow cost cutting policies. However, instead of cost-cutting, it makes more sense to ensure that our marketing investments earn high returns.
It is in our interest to ride the wave of optimism despite the current global financial meltdown.
SEO offers a platform to businessmen, entrepreneurs as well as individuals to promote their business across the globe; it is the cheapest way to promote your business. We should change our SEO trend in order to beat this downfall.
Searches focused on price-sensitivity, quality and value
In today’s age it is essential that you have a deep understanding of what people have in mind when searching for your products or services (or those of your clients). So you should assume yourself as imaginary searcher and design the keywords. Consumer goods, financial products, utility services and the like will see an upswing in popularity for searches indicating a high degree of price sensitivity. Look to phrases that incorporate these terms, as well as modifiers such as “sale”, “specials”, “buy online” (associated with good value in many areas) and so on. Key phrases like “discount”, “low-cost”, “affordable” can drive quality traffic to your website in this recession period.
Emphasis on measurable results
Unlike the traditional marketing mechanism, which lacks tracking results, online marketing (PPC, email marketing etc.) offers detailed report of every click, so that you can change your strategy and take more profitable decisions.
Long term strategy
SEO is a long term strategy unlike PPC which gives you immediate returns, so if you have started with SEO for your company, by the time other companies will start keeping their feet into the market you will be settled and then certainly it will give you good returns that time.